The Duchess is the brainchild of Johannes Le Roux; a Cape Town-native with a background in advertising and brand launches. In partnership with Inus Smuts, a long-time friend and collaborator, the duo developed The Duchess with local botanists and brewers.

The artisan design of The Duchess was created in partnership with Fanakolo, a design studio based in Stellenbosch. Using delicate linear drawings, the botanicals form the framework of The Duchess’ visual, with The Duchess herself featuring as the elegant figurehead; the mysterious and sophisticated woman who has become the icon of the brand.

Brand Bio: The World’s First Non-alcoholic Gin & Tonic

Welcome The Duchess; the worlds’ first ready-to-drink, virgin gin & tonic – an elegant, sugar-free alternative to alcohol. Crafted using natural botanical extracts traditionally found in gin, The Duchess retains authentic gin tasting notes with zero alcohol.


The Duchess’ botanists made this possible by blending re-distilled juniper berries with their own botanically infused tonic water. This not only gives The Duchess that distinct gin & tonic taste, but also adds beautiful aromatic layers of orange peel, all spice, star anise and devil’s claw. This refreshing drink also comes guilt-free as The Duchess doesn’t contain any sugar and is naturally sweetened using Stevia and Xylitol.


As founder Johannes Le Roux comments, “The Duchess was created for the conscious consumer – the healthy, discerning individual who wants the option of an adult beverage without alcohol. Whether at a business lunch or being the designated driver, for personal or religious reasons, The Duchess now offers you the choice of a sugar-free, calorie-free, and hangover-free refreshment.”

As the world experiences a resurgence of the gin trend, and a general move away from alcohol, The Duchess offers a beautifully crafted drink that marries both worlds. The Duchess effortlessly solves the dilemma of ‘what to drink when you’re not drinking’
– #DrinkTheDuchess

Follow The Duchess on their Facebook handle:

Facebook: @drinktheduchess