Following the inception of Pop-Ups, the team identified a gap in the market whereby small businesses, particularly of a design nature, were not always equipped in all processes to contend with managing temporary retail events. This developed into an additional service offering, whereby all aspects from venue scouting to brand collaborations or an entire event of the brand could be arranged, through its constantly growing network.
Small brands are able to hire-in all equipment at affordable rates, eliminating the risk of costly outlays for additional assets and services, literally lightening their load with the complete setup activation at a location of their choice. This has proved to be quite popular for collection launches, nationally touring brands, corporate markets, charity and blogger events.
Mininmal Exposure Launch
Batavia Cafe, Bo Kaap
Pictures by Inara
Fashionbreed & Friends Charity Sale
Durham Studios, Salt River
Digi-Outsource Market Day
Fashionbreed & Friends Charity Sale 2.0
The Palms, Woodstock
Haute Elan Launch: International Brand
Artem Gallery, Sea Point
Kick Off: FIFA Tournament & Livestream of FIFA World Cup
Sharks Supporters Club, Claremont