“I can’t say I remember when my interest in fashion grew, it’s been that long of a time and that deep of a love. It’s always been a very big part of who I am, the passion grew from my love of sketching and painting, into an obsession with fabrics to fashion photography and styling and through this journey my line Love Story was born.”

– Lerato Moloi (27)

After studying as a fashion design student at the London International School of Fashion, the young student completed a school internship programme with current household name, designer Thula Sindi. Lerato’s career in the industry spans from magazine styling, content production, buying and merchandising, till finally the creation of her very own clothing label Love Story Collections.

She compares her collection to the sketches kept in the sketchbooks that she uses both past and presently, as with each range her creations get to come to life. Each collection is inspired and tells its own unique story. Be it about a particular person the designer is influenced by, falling in love with a new country and its customs or the feelings she wishes to inspire within the women that she dresses.

The Johannesburg based designer has a trained eye for garment fabrication, fit and finish. Her design aesthetic is classically based with characteristics of modern trends. The designs are kept simplistic with clean silhouettes but are always fitted at the waist to accentuate the female form.
Lerato believes that she still has a long journey ahead of her in the clothing industry and hopes to continue being able to share her love for fashion through her clothing line with women all across South Africa and eventually the rest of the world.

Brand bio

Fashion is an extension of who you are, it is better left to be interpreted by each individual. Love Story is therefore not just a fashion brand but a way of defining yourself.


Our aim in each collection is to express feeling through our creations , to create a symbol of individuality. We want you to feel sexy, confident, elegant, playful, sophisticated or powerful each time you wear your Love Story piece.
We create luxurious, carefully crafted garments that flatter the female form for everyday wear and special occasions.


Services include

Design consultations: Our sit down sessions include design options and samples for your viewing , these are tailor made to suit your body shape and specifications. A custom Love Story garment will then be created for you.


Personal shopping and styling: This luxury service is the ultimate way to shop because we do it for you. Whether you need styling, a complete wardrobe make over or assistance with making your current wardrobe work better, we can provide you with everything you need.

Follow Love Story Collections on their social handles:

Instagram: @lovestorycollections

Facebook: @love story collections