Street style story

October 2019

Fashion style influence is traditionally a trickle-down effect of popular styles at the top of the hierarchy that starts with royalty. Modern western culture has changed this flow, resulting in fashion forming a sense of group identity or individual self-expression at street level. This has reversed the effect on fashion style influence, where trends bubble up from street to runway. The most recognizable items of the fashion bubble-up effect being the T-shirt, denim jeans and most current of all, the sneaker.

We are therefore excited to offer this key style category, by Cape Town brand Street Lines Apparel for the full season at Homemade’s #springintosummer20 Pop-Up at Canal Walk Shopping Centre. This locally designed and produced brand is under the creative direction of its founder, Nuraan Samsodien.

This month coincides with the milestone of Street Lines Apparel’s fifth birthday. The current collection is therefore about and inspired by the top sellers over the past 5 years.

Nuraan tells us, “With this drop, we tweaked some of the styles to give it a fresh new look in some bold new colours. Each style comes from a different, previous collection and each style represents our classic SL styling. We’re always reminiscing about the good ol’ days and what better way to give our new followers a taste of what we’re about.”

Nuraan visually merchandised Homemade’s #springintosummer20 Pop-Up window display in Canal Walk Shopping Centre with this drop.

These looks are representative of Street Lines’ classic yet edgy style which makes this brand identifiable with modern fashion culture.

Styling completed by in-store brands:
Leather belt bag by Olivia Lincoln, Sleeveless Vest – The Infiniti Collection, Shwe Shwe sling bag – Mors Designs.

Store images captured by Radz Photography.

Open chat.
Whatsapp Us!
Hi there!
Ask us about our latest promotions.