Gadija Khan Designs


Designed by Gadija Khan

A well established modest designer brand, available in most major cities of South Africa. Every collection is designed with the demure / modest woman in mind, exuding confidence and elegant in her dress sense.

The silhouettes are feminine, floor length dresses detailed with wrapped bodice or the current trend of the cape.

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Gadija Khan has also sourced an array of intricate fabrics to produce this collection in. Fabrics range from shimmer satins, georgettes, velvets to foil printed knits. On some designs, beautifully romantic floral prints are used to emphasise garment outlines.

Apart from the ladies wear collection, Gadija Khan also creates a collection for girls. This season’s collection is blend of turtle neck bodices in winter tones of navy & berry completed by gorgeous confetti tulle skirts. Perfect for any little princess.

GKD KidsGadija Khan Designs can be found in Cape Town at Workshop Modesty, Human Image Studio as well as her Home Studio. Stockists in Johannesburg are House of Bespoke Emporium and My Online Souk.

Follow @gadijakhan on instagram for more details.





A Sense of Style


Designed by Aaliah Allies

This collection consisted of various one-of’s, as is customary of a bespoke service, which offered by A Sense of Style.

A/W17 had a luxe inspired look containing the classic glamorous black in various fabric textures such as velvet, lace, mesh and chiffon. Contrasting garment tones to the collection consisted of emerald, ruby and agate.


Silhouettes contained a certain dramatic appeal of a modest nature consisting of various kaftan, kimono and maxi dresses. These are beautifully styled with high waisted skirts or cigar pants in certain looks, creating a flattering effect due to its juxtaposition of oversize and fitted shape.


However, probably the most quintessential element of this Cape Town brand, highlighting the luxury of bespoke designerwear, is the handbeaded applique on certain garments. No two garments are beaded with exactly the same detail and furthermore, clients have the option of foregoing these trims.


Aaliah Allies operates from her Home Studio on an appointment basis.                          Follow @asenseofstylesa on instagram for the complete collection.

Photography by Tegan Smith








modishDesigned by Nazeefah Khatib & Wardah Safi

Pioneers of hijab on the SA Fashionweek runway, this sister duo always manage to highlight the modest style of fashion throughout the ages and various cultures, as the status quo.

This collection draws its inspiration from the Renaissance, an era known for its cultural advancements. Style influences drawn from this period include high necklines and surface ornamentation such as applied trims. Other structural elements also reminiscent of the Renaissance, are the various sleeve types ranging from the finestrella sleeve to the bell which are seriously trending this season.


Brocade and heavy weight fabrics have been used generously to create great volume in dress structures. Tones of navy and green provide an intense mood to the collection. All in all, encapsulating a romantic feel perfectly suited to a Winter feel.



To complete the look as seen in these pictures, Wardah Safi has been hosting live instagram tutorial sessions on scarf styling. Follow her on @wardahsafi for further details.

For a complete catalogue of this collection please visit @mod_.ish


Phi Casa


Designed by Aneeqah Stellenboom

“There is no force more powerful than a woman determined to rise”

And thus the tone is set for Phi Casa’s ready-to-wear AW/2017 collection:

The Siren – Discover the goddess within.


As a Make-up Artist and Fashion editorial stylist, Aneeqah constantly draws from cinematic cultural influences. This collection has particular reference to “Westerns” within a modern day context, seeking to find the perfect balance between the elements of bold and subtle, historical and modern day style, creating timeless apparel to fit the influential type of woman, confident in her ability to be inspired by herself.


The collection is an equilibrium of tailored silhouettes paired up with soft and delicate fabrics, to embody a liquescent effect for the modern day graceful woman. A colour palette of deep navy and subtle blush, compliment the appearance of striking prints. The textile selection is that of natural woven fabrics, pure wool and a variation of delicate crepes. Designed to make women feel powerful.  Luscious. Selected.

Discover your inner goddess, and dress like a real life editorial.


Phi Casa is available at MeMeMe Boutique in Cape Town and Lily’s Closet in Stellenbosch. For more details on this collection follow via instagram.

Photography by Ferdinand van Huizen


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Designed by Foziah, Layla & Zarah Cassim

The Lazuli A/W17 collection is a narrative of classic silhouettes.

We have interpreted and modernized a dynamic, confident, stylish ‘Lazuli Girl’ in our items.

image4The mood of our collection creates an atmosphere that exudes our interpretation of what is now, modern, structured and feminine. We feel that the collection is about being bold in an unassuming manner. It is not about fashion, it is about what is expressed by the woman. Her style.


Our colour palette is always kept to a minimum, intending the focus to be on style and the attention to detail.  We make use of a variety of fabrics, including denim, chambray, linen, cotton and brocade. In this collection we have chosen hints of pinks and mustards, with layers of stone and neutral tones, continuing our mood of being effortlessly stylish.

This collection has also seen the extension to Menswear, featuring perfectly tailored shirts.


For more details on this collection, visit or follow their instagram account @lazulicapetown.

photography by Gemma Mary Shepherd.



Streetlines Apparel

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Designed by Nuraan Samsodien

A brand taking risks by blending street style with chic, in setting the trend is Streetlines Apparel.

Known for adding the edge to an ordinary look, this collection was no different. Nuraan’s ability to interpret trend with a timeless aesthetic makes Streetlines Apparel the go-to brand for a diverse audience.

This collection is a true reflection on those aspects,  titled “Understated Elegance.”


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In her creative direction the message was to show clients that minimal styling can provide great impact. The only add, in the form of an accessory, was a pair of earrings. Garment silhouettes are kept simple with slight details, leaving it suitable to various winter layering options of stoles or coats that are already in your wardrobe. The statement outcome – “You wear the clothes, the clothes do not wear you.”

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A winter fabric selection of velvets, brocades and crepes all containing a forgiving amount of stretch, are subtly contrasted by fabric detailing in chiffon or lace. The cut and construction, as Streetlines is renowned for, makes for a flattering fit on most women.

Streetlines Apparel can be shopped from a Home Studio on an appointment basis or found at the Woodstock Co-op.  Alternatively, find details via instagram on @streetlinesapparel for nationwide delivery.

Photography by Rizqua Barnes








Minimal Exposure

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The Kaftan and the Cloak or Bisht 

Designed by Saara Jappie

A constant source of inspiration for us is the clothing worn by those who inhabit the harsh climates of North Africa and the Middle East. Scorching summers and frosty winters. Their clothes are typically functional, allowing ease of movement and can be worn through the seasons by means of layering many items over each other.

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The garments we have chosen to highlight are the traditional kaftan and cloak or “bisht”. There are countless interpretations of these two garments worn all over Northern and Western Africa and the Middle East. All differentiated by unique tailoring, symbolic patterning and colour choice but all distinctly elegant and regal.

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We’re choosing not to call this an Eid Collection as it would convey that these pieces are only meant to be worn for special occasions, which goes against our design philosophy and that is to design pieces for all seasons. Pieces that can be worn throughout the year; either simply on its own during summer or paired with your cosiest knits, denims and jackets in the fall.

Also, we thoughtfully consider the styling of all of our pieces. We design them in way that you could easily wear them from day to night; from a wedding to a play date for the kids; with just a quick change of shoes and favourite accessory. A sort of “blank canvas” for you to express yourself differently, every day, for any occasion.

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As with our previous Printed Collection pieces, these new additions are also printed with the “same colour ink on the same base colour fabric”. The colours featured are Navy, Charcoal, Taupe and the divinest shade of coral-orange I’ve come across. Printing and choosing to use the colours this way is a method/design feature I will never stop loving. I’ve printed garments before with up to 5 colours on it but it was the ones that featured white prints on white linen fabric that I loved the most. They’re deceivingly simply yet detailed. And to accomplish that balance is no mean feat. But when perfected, it lends the garment a timeless quality that brings longevity and versatility to one’s wardrobe. A much needed characteristic for clothes born into today’s fast paced fashion cycle machine.

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Shop this collection online at

Photography by Sedick Jappie




Threadz Clothing

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Designed by Zenobia Gool

Inspired by her three daughters’ constant demand for trendy clothing items, Zenobia Gool decided to start her own fashion label – Threadz Clothing Collection in 2010. The label aspires to create timeless and effortless items for women of all ages.


This collection titled “Style Simplified”, is basically an extension on the signature silhouettes which have become synonomous with Threadz Clothing. The  designs and fabric selection for this collection intend blending classic with current trend influences and subtle detail for a unique look.

The main purpose with their design concept is for it to remain a staple item of any wardrobe. The garment quality remains the ultimate product focus and customers have the added service of size customization.


The seasonal trend that this collection references are sleeves – from bell to ruffle – as well as the box top. The colour palette is quite broad and not restricted to winter tones – black, grey, cream and white.


Threadz Clothing can be found at a home studio in Pinelands, Cape Town. A detailed catalogue on this collection can be viewed on their instagram account @threadzclothing

Photography by Kim Julie



Out of this World SS17

Tucked away in the heart of the bustling Green Point strip of Cape Town is a beautiful Victorian villa, home to the Out of this World Store. What began as a warehouse for a collection of tribal artefacts and art, evolved into a private gallery. Eventually, the owners did some finishing alterations to turn the entire space into a guest friendly event location, which could be hired out with the authentic art & craft pieces as décor to the event.


With Homemade CPT’s envisioning an Africa for Africa business model, as well as the intention of combining elements of art & craft with fashion, it was a well collaborated event venue prospect.

Style Africa Network kicked off the launch morning by opening the new bar at the Out of this World Villa. Homemade CPT arranged sponsored drinks for the bar which was aptly named “The High Sobriety” since nonalcoholic brands produced in Cape Town were promoted such as TeAwesome bubble teas, Cove cold brew coffees and Drink the Duchess virgin gin. Guests were also treated to scrumptious little macaroons sourced from the homemade kitchen of the best of the best, i.e. Just baked.

Lichen and Leaf artist, Cynthia Edwards, provided the South African textile art handwork for the villa’s gallery. Her 2016 design titled “Waves” was used as the print for the event signature fitting room curtains. Lichen and Leaf textiles range from cotton twills to leathers, which are constructed to form ladies bags and soft home décor items.


The retail rail installation, the z-rail, was showcased for the first time at a Homemade Cape Town event. This conceptual rail system boasts not only function and unique design form but more importantly, flexibility. Due to it’s collapsible design, Homemade CPT is able to freight and fit this rail system all over the country. The z-rails are just another example of Homemade CPT’s successful design collaborations with small businesses of exceptional quality, such as the fabricator R&R Steelworks.


While the venue was themed for Africa, the fashion represented the diverse array of its local people. Brands such as Human Image, Label Collections and Khioma showcased their natural fabric selections, designed around a more relaxed look from shift dresses, to hand knits and lux sports chic garments.

Also in store was Indhi Design, tailored to a more casual look for ladies of all sizes. Phi Casa launched their summer collection at the event with a truly fresh appeal. All designs perfectly suited for the Cape Summer.

Accessory brand, Raw Joy showcased her unique and inspirational precious stone collection on a beautiful 6m long table proving to be popular to all guests.


From Johannesburg, African prints were showcased by Bulbulia Threads and Lovestory Collections. Bulbulia Threads had a gorgeous selection of their custom designed textile print caftans embellished with hand embroidered trims, suitable for all women even those of a modest nature. Lovestory collections showcased a resort collection perfect
for the holiday season and signature of Africa.


Lastly, for the event finale, the final day was reserved exclusively for a Gauteng local brand retail sensation, i.e. Ntozinhle Accessorise, Dainty Frocks, Bontefeela B Closet and Keke Beads. Late night shopping, in line with Cape Town’s First Thursday events, made sure that these brands’ loyal followers had the opportunity to shop conveniently or wait it out in cool courtyard comfort during the traffic jam after a shopping haul.


As a thank you to all, a competition was held on the last day with a random draw from attendants, for a pair of stylish summer Espadril Spain’s won by Fundi Lele.

The event ran from the 25th November to the 1st December 2016.

Touch the Skye Soiree

On the 20th April 2016 Homemade CPT launched “Touch the Skye Pop-up Shop” in Johannesburg with a Tea Soiree in the Sandton Skye setup studio.

Event organisers Leila Bardien-Taylor and Nabilah Hassen-Bardien continued to forge forward with their emerging pop-retail platform by creating a conceptual space as a local design collaborative which includes local artist installations. The concept evolved around textile collage and intricate structures incorporating Eleven Hundred ceramic crocheted lampshades by Lesley Tuchten as the focal point, complimented with a branded fashion commission piece by wireart sculptor Jeff Mwazha. The Z-rail concept used to showcase designers fashion was fabricated by RR Steelworks in Cape Town.

Event sponsors included Laager Tea who provided a delightful selection of rooibos teas to suit the specially prepared high tea desserts by Codfather Restaurant’s head patisserie Chef, Chloe van Eyssen.

Approximately 50 guests attended the intimate launch which included various magazine editors from Rooi Rose, Glamour, Starved and Wanted. The VIP Fashion list included Alan Foley & Krishen Samuels, Londiwe Mobhele (iFashion), Media Presenters Danine Naidoo, DJ Fikile, Wardah Hartley and Ranaa Patel.

The collaboration between established boutique designers such as House of Bespoke by WH and Label Collections with home based studio designers mentioned below revealed unique yet classic statement pieces. Local fashion designers were able to showcase a combination of pieces from current winter collections, with certain previous season items, reminding consumers of the possibility as well as longevity in building a local designer wardrobe and thereby separating themselves from fast fashion.

House of Bespoke participated in the Cape Town Pop-up and decided to join the Johannesburg concept featuring the Minimalist Collection personally represented by the creative designer Waseefa Hutton.

Label Collections by Nadia Turton is also participating in the event with her capsule winter garments but unfortunately unable to be present due to her boutique commitments situated in the well renowned suburb in Sea Point, Cape Town. Homemade CPT offered to represent her brand.

Human Image Designer, Ayshah Allie, dressed in her repurposed fashion ensemble from her early label period reminded all of her brand’s identification with luxury through socially conscious style sense and limited one-off pieces. As is customary of Human Image, Christine Bloem, the studio seamstress was also brought to the event ensuring exposure of all role players relevant to the brand’s process.

A key style portrayed at the platform through a natural path of networking and brands moving forward from Cape Town were Gadija Khan Designs and Mod-ish.

These two brands are well renowned within the national modest fashion community and makes it clear how style is able to transcend a preset fashion identity to reach all fashion keen individuals.

During the Cape Town event the perfect accessory to the simple modest silhouettes was the uniquely crafted leather belts and neckpieces by Anna&Yummi venturing alongside to Johannesburg.

Mod-ish revealed their eagerly anticipated Bohemian Collection continuing their signature of utilising exotic global style elements. Warm colour palettes trimmed with unique decorative elements which expand on the concept of fashion relevance rather than trend.

Gadija Khan Designs provided a carefully selected array of detailed fabrics in her signature style silhouettes which have become a key component, not only in terms of modesty but for those looking for an understated yet glamorous style.

The timeless feminine label Phi Casa showcased a collection consisting of predominantly tailored garments which are not only interchangeable alongside an existing wardrobe but also exceptionally versatile and relevant in today’s modern day woman requiring transitional style.

An exciting reveal at this launch was the merged territory between Human Image and Gadija Khan Designs on a label called Humane, resonating from their collective sense and appreciation for humanity. The collection consists of luxurious knitwear sourced from locally sourced yarns to production. The project spanned over a period of 8 months during which the team worked closely with all stakeholders, leading to the first capsule collection of knitwear items. The yarns consists of high ratio content cashmere, kid mohair blended with wool left undyed which not only exude the beauty of this natural, untainted form of the fibre but also eradicate the impact on the environment of the harsh dye process. Styles included wraps, cable knits and full length cardigans.

The Touch the Skye Pop-up Shop runs from the 20th – 24th April 2016 at the Sandton Skye, 2 Stan Rd. Be sure not to miss out on an intimately welcoming shopping experience while it is here.

Photos by Dominique in the City