Photos by Disco Road Photography
Royal Stitch is a mom and daughter(s) trio from the southern suburbs in Cape Town. Our story can most certainly not start without mentioning the origin of our passion for Smocking which started with our families matriarch, our late grandmother Lateefah Shira Davids.
She was a perfectionist at most with a unique sense of style and an eye for elegance. Our mother later learnt the art of Smocking and helped her mother make timeless garments for countless customers at a time.
After we had our own kids and started taking more note of fashion for kids as well as noticing the immense gap in the clothing market we decided to follow in our grandmother’s footsteps and start something on our own.
Our vision was to reinvent the notion that Smocking was outdated and old; into something new and fresh.
Royal Stitch was born in 2015 with the name ever so fitting with our family name; Regal.
Our range encapsulates elegance in timeless pieces that can be passed down as keepsakes and heirlooms. We draw inspiration from our children, seasons and vintage Smocking books. Depending on the time of year you can expect everything from playful to formal demure priding on our exquisite christening gowns and wedding retinue attire.
Designers: Zahieda Regal, daughters Aneeqah Regal & Sarah Regal Daniels.
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0h-lief = REAL Organic Products, Made with Love.
“We believe in safe products for babies, toddlers and families, which is why
none of our products are harmful to sensitive skin or the environment.”
biodegradable_ animal cruelty free_ carbon conscious_ locally made
with CERTIFIED organic ingredients
A BIT ABOUT OUR INGREDIENTS
Our products do not contain any harsh chemicals, petroleum, parabens, SLS or SLE (Sodium Laurel Sulfate) artificial colours, fragrance or nut oils. Our formulations use a base of olive oil and beeswax, which we combine with the natural healing properties of a number of other organic ingredients to form a complete range of products that is ideal for all skin types.
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Shannon is a mama to her busy little toddler Leo, who is the inspiration behind her business, Ubuntu Baba. She strives to create the simplest and comfiest baby carrier on the market, helping new moms to step out into the world again with confidence, freedom and style.
- Behind the scenes into one of our styled photoshoots
- How to breastfeed in our Stage 1 carrier (this is a nice short one for social media)
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We all know that teething can be a nightmare and really painful for our little ones. After searching the market for a suitable Teether, I stumbled across an incredible product and realized that there is a great need for it.
I decided to create a collection of Silicone Teething Jewelry for Mom and Baby, Pacifier Clips and Chewable Toys. They not only fashionable for mom but safe for babies.
- All components are imported and hand made in South Africa by me.
- All products are made from high quality food graded silicone.
- The silicone used is BPA, PVC, PHthalate, Lead and Cadium free.
- It is odorless and tasteless and does not support the growth of mold.
These beads assist in teething by massaging babies gums while chewing on them, it’s also great for babies to play with while nursing and improves their sensory development.
– Maahirah, Founder of Marshy and Me
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Seven Ounce is a proudly South African, leading specialty retailer of original, stylish and contemporary designer children’s clothing that offers quality and design at reasonable prices.
Always searching for the quintessential design ideas, the Seven Ounce Philosophy eschews mass generic dressing. Embedded in our culture are key values of being optimistic, passionate, non-conformist, free-spirited, active and edgy.
Our imaginative styling encompasses a fun-loving approach to life. Every day we honour these values across our company, through our lifestyle and attitude, and through all we do and produce.
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We believe in sharing the journey so we thought it would be interesting to let you in on one of the reasons behind us starting Homemade CPT from co-founder Leila’s experience.
“Eid marks a festive celebration for the Muslim Community, with everybody always wanting to look their best, modestly. Cape Town is renowned for its large muslim population, who have an artisanal fashion heritage still visible in some of the brands today (Refer to links of brands below). My friends and I always put some particular effort into our Eid look with limited budgets. We frequented some dressmakers who called themselves designers or some mens’ tailors offering to try their hand at structured garments for us ladies. It was sometimes a real hit or a total miss. At the end of it all, it added to the memory of the occasion. When ready-to-wear came onto the scene by many of these home-run businesses, we were quite happy to say the very least.
After the birth of my first son, I wanted something special to mark the occasion. My bestie and I drove around to 8 home studios looking for “an outfit”, which took us a lengthy 6hrs. That was the most time I had spent away from my son, who was 10wks old. Not making for a very convenient experience. Extreme and maybe unnecessary but this little buy would be my pick-me-up for my new size. A feel good moment I really needed.”
So, one of the key objectives for Homemade CPT was to get all the amazing local talent into one beautiful and convenient location from which to shop. There is certainly no shortage of talent and for the very first Demure Designer’s Collection, we have been extremely fortunate to host some of Cape Town’s finest!
Homemade CPT had the priviledge of sharing the creative thinking process that went into these beautiful collections by the designers, which you too can enjoy via the links provided below.
- Streetlines Apparel
- Phi Casa
- Minimal Exposure
- Gadija Khan Designs
- A Sense of Style
- Threadz Clothing Collection
To compliment the fashion, the following brands also participated at the event:
- Scarf Box – an online scarf box subscription service that curated a box in collaboration with the designers’ collections.
- Wimsy – An artisanal beaded accessory maker.
- Flormar – An affordable professional make-up brand keen to support local endeavours.
Gallery of the The Demure Designer’s Collection for 2017
Photography by Radiefa Peters – radzphotography
Tucked away in the heart of the bustling Green Point strip of Cape Town is a beautiful Victorian villa, home to the Out of this World Store. What began as a warehouse for a collection of tribal artefacts and art, evolved into a private gallery. Eventually, the owners did some finishing alterations to turn the entire space into a guest friendly event location, which could be hired out with the authentic art & craft pieces as décor to the event.
With Homemade CPT’s envisioning an Africa for Africa business model, as well as the intention of combining elements of art & craft with fashion, it was a well collaborated event venue prospect.
Style Africa Network kicked off the launch morning by opening the new bar at the Out of this World Villa. Homemade CPT arranged sponsored drinks for the bar which was aptly named “The High Sobriety” since nonalcoholic brands produced in Cape Town were promoted such as TeAwesome bubble teas, Cove cold brew coffees and Drink the Duchess virgin gin. Guests were also treated to scrumptious little macaroons sourced from the homemade kitchen of the best of the best, i.e. Just baked.
Lichen and Leaf artist, Cynthia Edwards, provided the South African textile art handwork for the villa’s gallery. Her 2016 design titled “Waves” was used as the print for the event signature fitting room curtains. Lichen and Leaf textiles range from cotton twills to leathers, which are constructed to form ladies bags and soft home décor items.
The retail rail installation, the z-rail, was showcased for the first time at a Homemade Cape Town event. This conceptual rail system boasts not only function and unique design form but more importantly, flexibility. Due to it’s collapsible design, Homemade CPT is able to freight and fit this rail system all over the country. The z-rails are just another example of Homemade CPT’s successful design collaborations with small businesses of exceptional quality, such as the fabricator R&R Steelworks.
While the venue was themed for Africa, the fashion represented the diverse array of its local people. Brands such as Human Image, Label Collections and Khioma showcased their natural fabric selections, designed around a more relaxed look from shift dresses, to hand knits and lux sports chic garments.
Also in store was Indhi Design, tailored to a more casual look for ladies of all sizes. Phi Casa launched their summer collection at the event with a truly fresh appeal. All designs perfectly suited for the Cape Summer.
Accessory brand, Raw Joy showcased her unique and inspirational precious stone collection on a beautiful 6m long table proving to be popular to all guests.
From Johannesburg, African prints were showcased by Bulbulia Threads and Lovestory Collections. Bulbulia Threads had a gorgeous selection of their custom designed textile print caftans embellished with hand embroidered trims, suitable for all women even those of a modest nature. Lovestory collections showcased a resort collection perfect
for the holiday season and signature of Africa.
Lastly, for the event finale, the final day was reserved exclusively for a Gauteng local brand retail sensation, i.e. Ntozinhle Accessorise, Dainty Frocks, Bontefeela B Closet and Keke Beads. Late night shopping, in line with Cape Town’s First Thursday events, made sure that these brands’ loyal followers had the opportunity to shop conveniently or wait it out in cool courtyard comfort during the traffic jam after a shopping haul.
As a thank you to all, a competition was held on the last day with a random draw from attendants, for a pair of stylish summer Espadril Spain’s won by Fundi Lele.
The event ran from the 25th November to the 1st December 2016.
While her only quest as a teenager was saving up for a trip to Paris, Lameez Abrahams never imagined that her creative ability starting at Frank Joubert Art School in Cape Town would eventually tie in with her strong lineage of home kitchen experts.
Following a winding path at CPUT with a love of fashion, and then choosing to focus on her three children, she never imagined that what was a passionate hobby would become a sought after product within Cape Town. After many years of contemplation and doing it for pure pleasure, the brand Justt Baked was born in 2015 and catapulted to popularity not only due to her excellent quality product, but also due to the personal prowess Lameez has when dealing with people.
Earlier this year, Lameez decided to finally fulfil her lifelong dream of visiting Paris and add the cherry to her culinary cake, when on her arrival there, she enrolled for the Macaron Technical Masterclass at La Cuisine.
Lameez has managed to combine her creative skill of baking with her creative ability of cake decoration to produce extraordinary baked goods.
Everybody loves homemade kitchen goods. At Justt Baked, this is exactly where it is produced. Using exactly the same ingredients of home baking and working crazy hours to meet client demands as such, the goal is to provide every client with a high impact sensory product in vision and palate. The product should be love at first sight and first bite, so that the Justt Baked product becomes etched as part, if not a signature, of the occasion’s memory.
The product range includes indulgent desserts as well what has become most popular item – trimmed stack cakes, which is uniquely decorated for every client.
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Petal&Post is the inspiration of Kim du Plessis, an urban-planner with a passion for floristry, who became aware of the need for affordable, quality flower delivery options in a South African market dominated by expensive boutique flower delivery services where, for the average-income person, the luxury of flower ordering is reserved only for life’s special occasions.
“I felt that there was space for a service in South Africa that delivers slightly smaller, reasonably-priced posies that are not ‘overworked’, but rather have a unique, almost ‘wild’ feel to them — and so Petal&Post came to life.”
Kim is hoping to expand the business in Cape Town, to deliver flowers five days a week. She would also love to launch Petal&Post launch in Joburg and Durban in the future.
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