LITTLE HOMEMADE POP-UP BOUTIQUE

Following a 2016 of belly blessings for both of us at Homemade, it was a natural path of inspiration to create a boutique event that kept us connected and engaging with all that was baby related. We set out on our quest to find our ideal spot that would deliver an amazing space  for local brands and allow the littles to have fun!

After scouting numerous venues, we finally stumbled across the evergreen Homestead. What we discovered, to our delight, was yet another Cape Heritage Building that had been beautifully restored by property owners – Food Fanatics. The garden which seemed like an oasis during the worst Cape drought, was kept alive by a well point on the property. The beautiful green lawn shaded with huge trees and surrounded by a low picket fence screamed “play here!”.

On meeting with owner Elaine Rousseau and hearing her vision for future events of a fun, spontaneous nature for all at The Homestead, we knew that this would be where we invited our little homies to our latest official Homemade experience.

It was really interesting learning the different dynamic of brands for these categories in comparison to fashion brands we had grown accustomed to. Many other factors had to be taken into consideration to ensure that all categories were covered. The participants consisted of a wonderful blend from well-established community, to popular retail and online brands. Each providing unique, quality product certified local of course! An interesting fact was that most of the brands for this event were created as a result of women finding gaps in the market once joining the realm of motherhood. “Necessity is the mother of invention” rings very true it seems.

Brands for this event were:

  • Ubuntu Baba – A dream-come true baby wearing carrier made from hemp
  • ROCA kids furniture – Contemporary nursery & kids room décor
  • Royal Stitch – Heirloom quality hand smocked garments
  • The Mummary – A unique selection of products to enhance the journey of motherhood
  • Seven Ounce – A popular, high quality fashion brand for kids
  • Minimi Atelier – A baby fashion brand with a European styling designed for the South African climate.
  • Akidz – A practical mix-n-match baby brand for busy little babies
  • Marshy & Me – Providing a great update on teething accessories with silicone grade beads
  • Jelly Babes Inc – An array of kids accessories and clothing with a playful feel
  • Candy Floss Clouds – The cutest cotton collection of fun clothing for babies and toddlers
  • 5Threads – A ladies fashion brand experimenting with a mom-to-be maxi collection
  • Oh-lief – All natural, organic baby care products

Services that were involved in making this event a success were:

  • Baby’s First Sitter – A bubbly team of enthusiastic and highly professional baby sitters who supervised the children.
  • Moemsie’s Party Rentals – Soft play rental system providing hours of safe fun
  • 3Sisters – Provided face painting and balloon art which are part of a long list of their comprehensive services for kids events.

Rounding off this entire arrangement was a fantastic outdoor café arranged by Food Fanatics. Patrons were treated to a uniquely created chalkboard menu from Chef Elrika Kruger, alongside the formidable coffee brand, Tribe. Last but not least, guests were able to receive a little bit of touch therapy from Serenity Felt. A mobile masseuse service that removed quite a few knots from some tense moms.

Little Homemade, which carried through the philosophy of cohesive look and feel activations for the Homemade CPT brand was only enhanced by the extra addition of having the little ones included and being the limelight of the event. This is definitely an event scheduled for next year’s calendar.