Tucked away in the heart of the bustling Green Point strip of Cape Town is a beautiful Victorian villa, home to the Out of this World Store. What began as a warehouse for a collection of tribal artefacts and art, evolved into a private gallery. Eventually, the owners did some finishing alterations to turn the entire space into a guest friendly event location, which could be hired out with the authentic art & craft pieces as décor to the event.
With Homemade CPT’s envisioning an Africa for Africa business model, as well as the intention of combining elements of art & craft with fashion, it was a well collaborated event venue prospect.
Style Africa Network kicked off the launch morning by opening the new bar at the Out of this World Villa. Homemade CPT arranged sponsored drinks for the bar which was aptly named “The High Sobriety” since nonalcoholic brands produced in Cape Town were promoted such as TeAwesome bubble teas, Cove cold brew coffees and Drink the Duchess virgin gin. Guests were also treated to scrumptious little macaroons sourced from the homemade kitchen of the best of the best, i.e. Just baked.
Lichen and Leaf artist, Cynthia Edwards, provided the South African textile art handwork for the villa’s gallery. Her 2016 design titled “Waves” was used as the print for the event signature fitting room curtains. Lichen and Leaf textiles range from cotton twills to leathers, which are constructed to form ladies bags and soft home décor items.
The retail rail installation, the z-rail, was showcased for the first time at a Homemade Cape Town event. This conceptual rail system boasts not only function and unique design form but more importantly, flexibility. Due to it’s collapsible design, Homemade CPT is able to freight and fit this rail system all over the country. The z-rails are just another example of Homemade CPT’s successful design collaborations with small businesses of exceptional quality, such as the fabricator R&R Steelworks.
While the venue was themed for Africa, the fashion represented the diverse array of its local people. Brands such as Human Image, Label Collections and Khioma showcased their natural fabric selections, designed around a more relaxed look from shift dresses, to hand knits and lux sports chic garments.
Also in store was Indhi Design, tailored to a more casual look for ladies of all sizes. Phi Casa launched their summer collection at the event with a truly fresh appeal. All designs perfectly suited for the Cape Summer.
Accessory brand, Raw Joy showcased her unique and inspirational precious stone collection on a beautiful 6m long table proving to be popular to all guests.
From Johannesburg, African prints were showcased by Bulbulia Threads and Lovestory Collections. Bulbulia Threads had a gorgeous selection of their custom designed textile print caftans embellished with hand embroidered trims, suitable for all women even those of a modest nature. Lovestory collections showcased a resort collection perfect
for the holiday season and signature of Africa.
Lastly, for the event finale, the final day was reserved exclusively for a Gauteng local brand retail sensation, i.e. Ntozinhle Accessorise, Dainty Frocks, Bontefeela B Closet and Keke Beads. Late night shopping, in line with Cape Town’s First Thursday events, made sure that these brands’ loyal followers had the opportunity to shop conveniently or wait it out in cool courtyard comfort during the traffic jam after a shopping haul.
As a thank you to all, a competition was held on the last day with a random draw from attendants, for a pair of stylish summer Espadril Spain’s won by Fundi Lele.
The event ran from the 25th November to the 1st December 2016.
Photos by Radz Photography and Homemade CPT