The Duchess

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The Duchess Team Bio

The Duchess is the brainchild of Johannes Le Roux; a Cape Town-native with a background in advertising and brand launches. In partnership with Inus Smuts, a long-time friend and collaborator, the duo developed The Duchess with local botanists and brewers.

The artisan design of The Duchess was created in partnership with Fanakolo, a design studio based in Stellenbosch. Using delicate linear drawings, the botanicals form the framework of The Duchess’ visual, with The Duchess herself featuring as the elegant figurehead; the mysterious and sophisticated woman who has become the icon of the brand.

Brand Bio: The World’s First Non-alcoholic Gin & Tonic

Welcome The Duchess; the worlds’ first ready-to-drink, virgin gin & tonic – an elegant, sugar-free alternative to alcohol. Crafted using natural botanical extracts traditionally found in gin, The Duchess retains authentic gin tasting notes with zero alcohol.

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The Duchess’ botanists made this possible by blending re-distilled juniper berries with their own botanically infused tonic water. This not only gives The Duchess that distinct gin & tonic taste, but also adds beautiful aromatic layers of orange peel, all spice, star anise and devil’s claw. This refreshing drink also comes guilt-free as The Duchess doesn’t contain any sugar and is naturally sweetened using Stevia and Xylitol.

As founder Johannes Le Roux comments, “The Duchess was created for the conscious consumer – the healthy, discerning individual who wants the option of an adult beverage without alcohol. Whether at a business lunch or being the designated driver, for personal or religious reasons, The Duchess now offers you the choice of a sugar-free, calorie-free, and hangover-free refreshment.”

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As the world experiences a resurgence of the gin trend, and a general move away from alcohol, The Duchess offers a beautifully crafted drink that marries both worlds. The Duchess effortlessly solves the dilemma of ‘what to drink when you’re not drinking’
– #DrinkTheDuchess


Follow The Duchess on their Facebook handle:

Facebook: @drinktheduchess

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