IN STORE FROM 15-17 JAN 2016

Nolali; noun

Meaning; “He/She who is from the village”

Used as a reference of origin in the Nguni language of IsiXhosa

Nolali is an explorative brand which interrogates the existing norm around African apparel by finding and defining a modern African style that draws directly from the essence of African dress. Taking items of meaning and modifying them to a style that can be w0rn on a daily basis.

To make African style the norm within the African context, as oppose to the current status quo, where African dress is almost considered costume or occasional wear.

Nolali is a brand on a journey to discover a Contemporary African Style.

My current collection takes from the traditional attired of a newly wed Xhosa woman and takes shapes and fabrics from current trends to create a style of dress that is distinctly African inspired, easy to wear and different from what is on most shelves.

Nolali is a brand that strives to connect us with our African routes, but also celebrate our diversity for it is in our diversity as African where we find the things that make us all the same. Those points where our diversity and individualism overlap, those are the junctions that Nolali wishes to celebrate.

Nolali, an Evolving Narrative